Delivering the Miss X Factor

Top-end lingerie designer Agent Provocateur looked to Mobile to deliver their latest ‘Dreams of Miss X’ mobile marketing campaign.

Featuring Kate Moss in never seen before strip tease footage, Enpocket delivered the brand experience to mobile users across Europe and the USA. 

Customers went to the Agent Provocateur website, where they downloaded content to their phones. Alternatively, they texted in to a short code to receive a link to  download the clip.

The trend of exclusive releases for mobile has, until now, only really been evident in the music industry.  The move by Agent Provocateur indicates the growing influence of the mobile medium and that it’s becoming integral to the marketing mix.

Agent Provocateur has unveiled one of the first truly global mobile campaigns and definitely one of the most sophisticated.

The film project is the latest result of an ongoing collaboration between Agent Provocateur and award winning director Mike Figgis.

“The Films look amazing and I am thrilled with the result” said Kate Moss.