September 2007
This is the September 2007 Newsletter. Find out what's happening in the world of Enpocket
Taking It to the Teens
MTV Networks’ The N network targets its young audience members on their favorite device – the mobile phone
Mobile Masterclass: How Do I Know It’s Working?
Measuring ROI in mobile advertising and the importance of instant gratification
Shifting Into Click-Through Rate Overdrive
What’s the secret behind Hyundai’s 8 percent CTR?
What’s in it for me?
How mobile operators can drive early revenues from mobile advertising that promotes their own content
