Nokia elected to board of Mobile Marketing Association
12 Mar, 2008
March 12, 2008, Espoo – Nokia today announced that Jeremy Wright, Global Director of Mobile Brand Strategy for Nokia Interactive has been elected to the board of the North America chapter of the Mobile Marketing Assocation. Jeremy was Chairman of the UK MMA from 2002-2004 and led the development of the first comprehensive Code of Conduct that laid out UK best practices for marketing to the mobile device.
“We are fully committed to making mobile the most important medium for consumers, advertisers and publishers,” said Mike Baker, Vice President and Head of Nokia Interactive. “We work alongside the MMA across three continents, and are proud to contribute to its efforts to drive forward mobile advertising and marketing standards and practices.”
David Barker, Head of Publishers & Partnerships, EMEA of Nokia Interactive serves as a member of the EMEA MMA Board and Sandy Agarwal, Director, Nokia Interative APAC, who was Chair of the MMA Asia Pacific in 2007, now serves on the MMA APAC board and as Chairman Emeritus.
“The MMA Board of Directors helps influence the direction of the mobile marketing globally, and is committed to protecting the consumer experience,” said Laura Marriott, president of the MMA. “We look forward to the board’s continued leadership in helping to advance the MMA’s mission in 2008, and are thrilled to have Jeremy’s global market expertise and insights on the North America Board of Directors.”
Nokia has an ambition for all consumers to have connected mobile devices with rich and valuable services supported by relevant and respectful advertising. The Nokia Media Network provides reach to millions of mobile consumers through advertising on more than 70 blue-chip mobile publishers, operator partners and Nokia properties. Hundreds of top brands, including BMW and Paramount, use Nokia’s award-winning mobile marketing team to create end-to-end, high performance mobile experiences for their customers.
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About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. For more information, visit http://www.nokia.com.
