Nokia sweeps the board at Mobile Marketing Awards
18 Mar, 2008
March 18 2008; London – Nokia Interactive picked up five awards at Mobile Marketing UK 2008 Awards at Bloomsbury Ballroom in London March 6. “Shoot and Score”, its project for Vodafone around the UEFA Champions League picked up the coveted awards for “Best creativity in Mobile Marketing” and “Most innovative use of technology in Mobile Marketing.”
Vodafone Mobile Internet, another Nokia project, won the big prize of the evening, the “Grand Prix”, which was voted for by the 250-strong audience on the night. The project also picked up the “Best use of mobile as part of an integrated campaign” award earlier in the evening.
Nokia’s work on mobile couponing with the Financial Times was also recognized and commended in the “Best use of mobile in customer relationship marketing” category.
“The standard of mobile campaigns has shifted up a gear this year, so it’s a huge endorsement that the work we do for brands is still leading the pack. Vodafone and the Financial Times have been pioneering new technologies with us and importantly ensuring that the consumer experience remains simple and rewarding,” said Mike Baker, VP and Head of Nokia Interactive.
Shoot and Score, developed in conjunction with Mobile Acuity, used pioneering image recognition technology and an original creative idea to engage consumers in a mobile penalty shoot out, supporting Vodafone’s sponsorship of the UEFA Champions League across multiple channels.
Vodafone Mobile Internet was a multi-faceted mobile campaign that engendered usage of mobile internet services, using MMS and brand new mechanics such as “text-to-search”.
The Financial Times project, developed in conjunction with i-movo, pioneered the use of mobile coupons to drive circulation of the newspaper.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia Interactive has an ambition for all consumers to have connected mobile devices with rich and valuable services supported by relevant and respectful advertising. The Nokia Media Network provides reach to millions of mobile consumers through advertising on more than 70 blue-chip mobile publishers, operator partners and Nokia properties. Hundreds of top brands, including BMW and Paramount, use Nokia’s award-winning mobile marketing team to create end-to-end, high-performance mobile experiences for their customers.
##
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. For more information, visit http://www.nokia.com.
Media Inquiries:
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
