REUTERS TEAMS UP WITH NOKIA AD BUSINESS TO EXTEND MOBILE ADVERTISING SALES

15 Jan, 2008

Reuters, the global information company, today announced a new program with the Nokia Ad Business to provide extensive mobile advertising solutions for Reuters UK through its worldwide partner network of mobile operators and publishers. 

The existing Reuters sales team will be supported by the Nokia Ad Business, which was formed when Nokia acquired mobile advertising leader Enpocket in October 2007.  Nokia’s worldwide media sales team will sell mobile advertising on the Reuters UK mobile site, plus Nokia will offer additional solutions such as branded mobile websites for Reuters’ advertisers, enabling them to take full advantage of the mobile marketplace. 

“We are delighted to announce this new partnership with Nokia and believe it will greatly extend the breadth of our advertising reach within the mobile arena,” said Tim Faircliff, General Manager for Consumer Media, UK & EMEA at Reuters.  “Working with Nokia offers us access to premium global audiences through its advertising network and will offer broader opportunities to our existing media sales team.”

“We are pleased to work with blue chip publishers, like Reuters,” said Mike Baker, VP and Head of Nokia Ad Business Unit. “Our advertising clients trust their mobile advertising to Nokia because they are looking for brand-safe opportunities to reach consumers on quality mobile properties, such as Reuters.”

Nokia Ad Business offers advertisers the reach of over 100 million mobile consumers and delivers mobile advertising across multiple formats, including mobile Web display advertising, SMS, MMS, in-application, and video.