The Enpocket Platform

The Enpocket Platform is a carrier-grade mobile campaign management and delivery system built for operators, brands and publishers. It has been deployed by more global operators than any other mobile marketing platform. The platform combines multi-modal mechanics including SMS, MMS, WAP advertising, and video with predictive analytics to deliver the highest ROI mobile advertising.

That means that we can manage the promotional messages that a consumer sees, regardless of format.  For example, if a mobile operator wants to promote game downloads, we can send a promotional text message to SMS users, a richer multimedia message to MMS users, and we can display a clickable WAP banner ad for mobile internet browsers.  And then we keep track of who has seen what and what works best.  That improves response rates and prevents over-messaging.

For advertisers, it means that a banner ad on the mobile Web can drive a number of responses including click to call, click for a store finder, click for a coupon, or click to opt in for SMS alerts.

Because we keep track of subscribers’ interests with our Preferences Manager, we can send only things that are relevant. 

We think that’s the key to successful marketing: if something’s interesting, it isn’t intrusive.