Personalization Engine
We know that there are limited opportunities to capture a consumer’s attention.
Compounded
with the limited display capabilities of mobile devices,
personalization is not optional. It’s essential. We have the stats
and the experience to prove that campaigns that are targeted based on
consumer behavior result in six times more sales than untargeted
campaigns.
The Personalization Engine was developed by some
of the best minds in the Predictive Analytics industry. It is a system
of analytical models that scores mobile users based on their past
behavior. It enables us to predict which products and services a
customer might purchase next. That way, we can provide the right
message, advertisement or promotion to the right person at the right
time. It can also forecast events, such as customer churn and will
recommend effective customer engagements to preempt attrition. When
integrated with the Marketing Engine, the result is highly relevant
marketing messages, personalized recommendations, less churn, and
higher sales of mobile consumables.
What’s next? ESP?
Download the Enpocket Whitepaper on Intelligent Mobile Marketing.
