Mechanics
As a legacy to the hundreds of successful mobile marketing and advertising programs we have run across the world, we have a full set of turnkey mechanics that deliver results beyond the click.
Enpocket
is powering the mobile programs for the world’s leading brands, and we are beginning to really understand what works and
what doesn't. With mobile ad spending expected to hit $11.35 billion by 2011,
according to Informa, mobile is quickly becoming a key ingredient in the
marketing mix. However, advertisers
can't rely on banner ads alone to get their message across: what happens beyond
the click is equally important.
Once marketers understand the broad capabilities mobile advertising offers, the possibilities for reaching new consumers through exciting new ways are endless. Advertisers can use mobile mechanics to lead consumers to their store, to sell tickets, to offer branded ringtones and wallpapers, to offer discount coupons, to show video of a product in action… and more. No other channel is as effective in engaging and delivering content to the person for instant or later use.

